Paul Li
About Paul Li
Paul Li serves as the E Commerce Director at The North Face, a position he has held since 2018. He has extensive experience in eCommerce and marketing, having previously worked for notable companies such as The Coca-Cola Company, Mead Johnson Nutrition, and The Hershey Company.
Current Role at North Face
Paul Li serves as the eCommerce Director at The North Face, a position he has held since 2018. In this role, he is responsible for overseeing the company's online sales strategy and execution. His leadership focuses on enhancing the digital shopping experience and driving revenue growth through various eCommerce initiatives. Based in Shanghai, he has contributed to the brand's online presence and market penetration in the region.
Previous Experience at The Coca-Cola Company
Paul Li has extensive experience with The Coca-Cola Company, where he held multiple roles over several years. He began as a Management Trainee from 2008 to 2011 in Shanghai, followed by positions as Assistant Channel Manager and Shopper Marketing Manager from 2012 to 2015. His responsibilities included managing marketing strategies for the Eating and Drinking Channel and Immediate Consumption Channel. He also worked as an Assistant Manager in Commercial Intelligence for a brief period in 2011.
Experience at Hershey Company
At The Hershey Company, Paul Li worked in various eCommerce roles. He served as eCommerce Manager for Alibaba Platform Sales from 2017 to 2018, focusing on online sales strategies in collaboration with Alibaba. Prior to that, he was the Ecommerce Customer and Marketing Activation Manager from 2015 to 2016, where he developed marketing initiatives to enhance customer engagement and drive sales.
Tenure at Mead Johnson Nutrition
Paul Li worked at Mead Johnson Nutrition as a Senior eCommerce Manager and B2C Group Leader for a short period in 2018. His role involved managing eCommerce strategies for the brand, including vertical MBS applications and cross-border initiatives. This experience contributed to his expertise in the eCommerce landscape.
Education and Academic Background
Paul Li studied at Fudan University, where he earned a Bachelor of Arts degree in English Language and Literature from 2004 to 2008. This academic background provided him with strong communication skills and a foundation in language that has been beneficial throughout his career in marketing and eCommerce.