Pauliina Beretta
About Pauliina Beretta
Pauliina Beretta is the Brand Manager for EMEA at The North Face, a VF Company, where she has worked since 2020. She has a background in media and social media management, as well as a strong educational foundation in economics and communications.
Current Role at The North Face
Pauliina Beretta serves as the Brand Manager for EMEA at The North Face, a VF Company, since 2020. In this role, she is based in Stabio, Ticino, Switzerland. Her responsibilities include overseeing brand strategy and execution across the Europe, Middle East, and Africa regions. She has been instrumental in aligning marketing initiatives with the company's overall vision and objectives.
Previous Experience at The North Face
Before her current position, Pauliina Beretta held several roles at The North Face, a VF Company. She worked as a Media Manager for EMEA from 2019 to 2020, and prior to that, she was the Social Media Manager for EMEA from 2015 to 2019. Additionally, she served in Sports Marketing and Public Relations for one year in 2014. Her tenure at The North Face has spanned various aspects of marketing and brand management.
Educational Background
Pauliina Beretta earned a Master's degree in Economics and Communications with a major in International Tourism from USI Università Della Svizzera italiana, where she studied from 2011 to 2013. She also holds a Bachelor of Arts with a focus on Geography and Italian from Queen's University, where she attended from 2007 to 2011. Her educational background provides a strong foundation for her career in brand management and marketing.
Early Career Experience
Pauliina Beretta began her career with various roles that contributed to her expertise in marketing and communications. She worked as a Marketing Executive at Yonderbound for three months in 2014 and as a Project Assistant for Business Delegations at Finpro for two months in the same year. Additionally, she gained experience as a Tickets, Service, and Sales Intern at Maple Leaf Sports & Entertainment in 2012.
High School Education
Pauliina Beretta completed her high school education at De La Salle College 'Oaklands', where she achieved the Ontario Secondary School Diploma from 2004 to 2007. This foundational education set the stage for her subsequent studies in higher education and her professional career.