Pierluigi Pucci

Design Director/ Sportswear Lifestyle Outerwear @ North

About Pierluigi Pucci

Pierluigi Pucci is a Design Director specializing in Sportswear Lifestyle Outerwear, currently working at The North Face since 2012. With over 20 years of experience in fashion and action sports design, he possesses a comprehensive understanding of garment design and manufacturing processes.

Current Role at The North Face

Pierluigi Pucci has served as the Design Director for Sportswear-Lifestyle Outerwear at The North Face since 2012. In this role, he oversees the design process for outerwear products, ensuring that they meet market demands and align with the brand's standards. His position in the San Francisco Bay Area allows him to engage with a diverse market and incorporate innovative design elements into the product line.

Previous Experience in Fashion Design

Prior to his current role, Pierluigi Pucci held several significant positions in the fashion industry. He worked as a Senior Men's Designer at Nautica from 1999 to 2001 and then as a Senior Men's & Women's Designer at Sole Technology from 2001 to 2006. He also served as a Men's Designer CMX at Club Monaco from 1997 to 1999. These roles contributed to his extensive experience in garment design and manufacturing.

Education and Training in Fashion

Pierluigi Pucci studied at Istituto D'arte, where he focused on Decorazione Plastica from 1980 to 1985. He later attended Istituto Callegari, achieving a qualification in Fashion & Design in 1986. His educational background laid the foundation for his career in fashion and design, equipping him with essential skills and knowledge.

Expertise in Design and Market Adaptation

With over 20 years of experience in fashion and action sports design, Pierluigi Pucci possesses a comprehensive understanding of the garment design and manufacturing process. He demonstrates a strong ability to adapt designs to changing market conditions and has a keen sense of fashion and color. His experience includes interpreting client and company requirements to create targeted designs.

Research and Fabric Knowledge

Pierluigi Pucci engages in market and shop research across major cities in Europe and Asia, which informs his design decisions. He is knowledgeable in both domestic and international fabrics, allowing him to select the most suitable materials for each garment. Additionally, his experience in illustration and artwork complements his design skills.

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