Rachel Jorgensen
About Rachel Jorgensen
Rachel Jorgensen is a Digital Copywriter based in Traverse City, Michigan, with a strong background in the outdoor and travel industries. She has worked for notable companies such as The North Face, Arc'teryx Equipment, and Backcountry.com, and holds a Bachelor of Music from the University of Utah.
Work at The North Face
Rachel Jorgensen has been employed at The North Face, a VF Company, since 2020. In her role as Digital Copywriter, she contributes to the company's digital content strategy. Her responsibilities include crafting engaging content that resonates with outdoor and travel enthusiasts, leveraging her background in these industries to enhance the brand's messaging.
Previous Experience in Outdoor and Travel Industries
Before joining The North Face, Rachel Jorgensen held several positions that enriched her expertise in the outdoor and travel sectors. She worked at Arc'teryx Equipment as a Product Guide for eight months in 2017-2018, where she gained valuable insights into outdoor gear. Following that, she served as a Copywriter and Digital Listings Supervisor at Stein Eriksen Lodge Deer Valley for eight months in 2019-2020, focusing on creating compelling content for the hospitality industry.
Education and Expertise
Rachel Jorgensen earned a Bachelor of Music (BMus) degree from the University of Utah, where she studied Music Performance. This educational background complements her professional skills, allowing her to craft engaging narratives and content tailored to specific audiences, particularly outdoor and travel enthusiasts.
Experience at Backcountry.com
Rachel Jorgensen worked as a Copywriter at Backcountry.com from 2018 to 2019. During her year in this role, she developed skills in creating targeted content for outdoor products, further solidifying her expertise in the outdoor industry. This experience contributed to her overall proficiency in digital copywriting.
Current Location and Contributions
Based in Traverse City, Michigan, Rachel Jorgensen plays a significant role in shaping The North Face's digital content. Her location allows her to stay connected with the outdoor community, which informs her writing and content strategy, ensuring it aligns with the interests of outdoor enthusiasts.