Radek Sedivy
About Radek Sedivy
Radek Sedivy serves as the President of Sales and Marketing Agency at The North Face, where he has worked since 2003. He has a diverse background in outdoor sports and extensive experience in sales and marketing, including a previous role at Salomon.
Current Role at The North Face
Radek Sedivy serves as the President of Sales and Marketing Agency at The North Face, a VF Company. He has held this position since 2003, contributing to the company's growth and market presence in Vancouver, Canada. In this role, he develops business strategies that engage both Canadian and international retailers, as well as e-commerce leaders. He manages a diverse team of sales and marketing representatives, trainers, and merchandisers across multiple brands, including The North Face, Fischer Alpine, Swix, and others.
Previous Experience at Salomon
Prior to his current role, Radek Sedivy worked at Salomon as a Territory Manager in Sales and Marketing from 1991 to 2003. During his 12 years in this position, he was based in Vancouver, Canada, where he focused on expanding the brand's market reach and enhancing customer engagement. His experience at Salomon laid a strong foundation for his subsequent leadership role at The North Face.
Educational Background
Radek Sedivy's educational journey includes studies at Vancouver Community College (VCC), where he focused on English, Sociology, and Business from 1990 to 1993. He also attended Camosun College, completing the Pacific Rim Business Studies Program from 1993 to 1995. Earlier, he studied at a high school in Prague, Czech Republic, from 1976 to 1988, and participated in German Language Training in Frankfurt, Germany, from 1988 to 1989.
Early Career at Harbour Air Seaplanes
Radek Sedivy began his professional career as a Customer Service Representative at Harbour Air Seaplanes in Vancouver, Canada, from 1990 to 1991. This role provided him with foundational customer service skills that have been beneficial throughout his career in sales and marketing.
Athletic Background
Radek Sedivy has a diverse background in various sports, including alpine ski-racing, snowboarding, ski touring, cycling, and both wind and kite-surfing. His involvement in these activities reflects a strong commitment to outdoor sports, aligning with the brand ethos of The North Face.