Riccardo Colonna
About Riccardo Colonna
Riccardo Colonna is a Social Media Coordinator at The North Face, specializing in marketing and communication within the sporting goods and fashion industry. He has a background in marketing, having previously worked as a Marketing Coordinator at CMP and as a Wholesale Marketing Coordinator at The North Face.
Current Role at The North Face
Riccardo Colonna serves as the Social Media Coordinator at The North Face, a VF Company, since 2020. Based in Stabio, Ticino, Switzerland, he focuses on enhancing the brand's online presence through strategic social media initiatives. His role includes supporting Athlete Marketing efforts by providing insights and expertise in social media. Additionally, he plays a key role in the Influencer Marketing activities, contributing to the brand's engagement with its audience.
Previous Experience at CMP
Before joining The North Face, Riccardo Colonna worked at CMP in Romano d'Ezzelino, Italy. He served as the Marketing Coordinator from 2014 to 2019, where he developed marketing strategies for the company. Prior to this role, he was a Marketing Department Intern at CMP for nine months in 2014. His experience at CMP provided him with foundational skills in marketing and communication within the sporting goods sector.
Education and Academic Background
Riccardo Colonna holds a Bachelor's degree in Economics and Business from Ca' Foscari University of Venice, where he studied from 2009 to 2014. He also achieved a Master's Degree in Sports Business Strategy from Master SBS in 2014. His educational background is complemented by a year spent at Hopkinton High School in New Hampshire, USA, through the Rotary Youth Exchange Program, which contributed to his cross-cultural experience.
Multilingual Skills and Cultural Experience
Riccardo Colonna is fluent in Italian, English, and French, which enhances his capabilities in international marketing communications. His year-long experience living in the United States has provided him with valuable cross-cultural insights, allowing him to effectively engage with diverse audiences in the sporting goods and fashion industry.
Specialization in Marketing and Communication
Riccardo Colonna specializes in Marketing and Communication within the Sporting Goods and Fashion Industry. He aligns his professional expertise with his personal passions, focusing on strategies that resonate with target audiences. His experience and education equip him with the tools necessary to navigate the complexities of marketing in a global context.