Richard Cheung
About Richard Cheung
Richard Cheung serves as the Asia Pacific Distributor Sales Manager at The North Face, overseeing distributor relationships and market success across over 10 countries in the region. He has extensive experience in sales and planning roles at various companies, including New Balance, Columbia Sportswear, and adidas.
Current Role at The North Face
Richard Cheung serves as the Asia Pacific Distributor Sales Manager at The North Face, a VF Company, since 2022. In this role, he leads distributor relationships and drives market success across more than 10 countries in the Asia Pacific region. His responsibilities include collaborating with sales operations, merchandising, finance, and strategic global accounts to enhance the consumer journey. He also works with marketing to identify key seasonal stories and ensures adherence to go-to-market (GTM) strategies.
Previous Experience in Sportswear Industry
Richard Cheung has extensive experience in the sportswear industry. He worked at New Balance as an Assortment Planning Manager from 2019 to 2021 and previously held the position of Regional Planner from 2013 to 2018. His tenure at adidas as Manager Range Architecture lasted for six months in 2018-2019. Additionally, he was employed at Columbia Sportswear as a Material Production Planner from 2010 to 2012 and at Li & Fung Limited as an Assistant Merchandiser to Operations Supervisor from 2006 to 2010.
Education and Academic Background
Richard Cheung earned a Bachelor of Commerce degree from the University of Toronto, where he majored in Marketing and Organizational Behavior and minored in Economics and Finance. His academic journey spanned from 1999 to 2003, providing him with a solid foundation in business principles and market analysis.
Skills and Expertise in Market Analysis
Richard possesses sharp forecasting skills, utilizing market knowledge and data analysis to predict trends effectively. He is responsible for market inventory reports and real-time sales trend assumptions. His ability to collect seasonal product input from key markets aids in product development and special projects, contributing to the overall success of the brands he has worked with.
Contributions to Team Culture
Richard actively contributes to the Rest of Asia team culture, fostering collaboration and communication among team members. He maintains master market files, including door/account lists and local MSRP/customer price lists, and consolidates weekly and monthly sales updates for the Director, ensuring that the team is aligned and informed.