Ricoux Jacques Erwan
About Ricoux Jacques Erwan
Ricoux Jacques Erwan is a Senior Manager of Digital & E Commerce Marketing at The North Face, where he has worked since 2015. He has extensive experience in digital marketing, having previously held senior roles at companies such as Levi Strauss & Co. and VF International Sagl.
Current Role at The North Face
Ricoux Jacques Erwan serves as the Senior Manager of Digital & eCommerce Marketing at The North Face since 2015. In this role, he is responsible for creating and distributing digital campaigns, tools, and content aimed at engaging the target audience throughout the purchase funnel. He collaborates with key partners across Brand Marketing, eCommerce, Wholesale, and Retail teams to develop and implement digital brand experiences. He manages a team consisting of three managers and four specialists, focusing on enhancing the brand's digital presence.
Previous Experience in Digital Marketing
Before joining The North Face, Jacques held several positions in digital marketing. He worked as the Senior Manager of Digital Marketing at Levi Strauss & Co. from 2011 to 2013 in Belgium. He also served as an Account Manager at FullSIX from 2004 to 2009 in the Paris Area, France, and as Chargé de Projet at GCI from 2000 to 2003. Additionally, he was the Senior Manager of eCommerce Marketing for Vans and The North Face at VF International Sagl from 2013 to 2015 in Stabio, Ticino, Switzerland.
Education and Qualifications
Jacques earned his Bachelor of Business Administration (BBA) in International Marketing from Groupe Sup de Co La Rochelle, where he studied from 1995 to 1999. He furthered his education at the University of Northumbria at Newcastle, achieving a BA in International Business Administration from 1997 to 1998. His academic background provides a strong foundation for his career in digital and eCommerce marketing.
Digital Marketing Strategies and Initiatives
In his current role, Jacques focuses on various digital marketing strategies. He has set up a Digital Wholesale framework and analyzed the impact of weather on Direct to Consumer strategies. He has planned and executed CRM and Database strategies to drive demand across Direct to Consumer channels. His approach emphasizes measuring success through traffic, conversion rates, consumer satisfaction surveys, reach, engagement, and ROI in digital media strategies.