Robert Fishback
About Robert Fishback
Robert Fishback is a Senior Product Manager for Outdoor Footwear at The North Face, where he has worked since 2011. He has extensive experience in product management and development, having previously held positions at Deckers Outdoor Corporation, Red Wing Shoe Co., and The Sports Authority.
Work at North Face
Robert Fishback has been employed at The North Face as a Senior Product Manager for Outdoor Footwear since 2011. In this role, he oversees the development of outdoor footwear products, integrating new technologies and collaborating with research and development teams to ensure product efficacy. His responsibilities include managing the entire product lifecycle, from concept to market introduction. Fishback's extensive experience in the footwear industry contributes to his ability to lead product initiatives effectively.
Previous Experience in Footwear Industry
Prior to his current role, Robert Fishback worked at Deckers Outdoor Corporation as a Product Line Manager from 2009 to 2011. He also served as a Product Manager at Red Wing Shoe Co. from 2003 to 2005. His experience includes significant responsibilities in product management, where he developed strategies for product lines and managed sourcing and design selection. Additionally, he was a Senior Buyer at The Sports Authority from 2001 to 2003, overseeing a $160 million department.
Sponsorship Initiatives
Robert Fishback initiated and directed the sponsorship of Coastal Trail Runs for Ahnu Footwear, which involved managing sponsorship for 26 events. This initiative reflects his ability to engage with the outdoor community and enhance brand visibility through strategic partnerships.
Education and Training
Robert Fishback studied at Arizona State University, where he earned a Bachelor of Science degree. He has also completed professional training programs, including Karass Negotiating training and Dale Carnegie training, which have equipped him with skills in negotiation and effective communication.
International Product Experience
Robert Fishback possesses international product experience, specifically in European and Japanese markets. This background allows him to understand diverse consumer needs and adapt product strategies accordingly, enhancing his effectiveness in the global footwear industry.