Sam Minassian
About Sam Minassian
Sam Minassian serves as the Director of Global Portfolio Management & Consumer Platforms at The North Face, a VF Company, where he has worked since 2023. He has extensive experience in eCommerce and digital marketing, having held various leadership roles at companies such as icebreaker and Fjällräven North America.
Current Role at The North Face
Sam Minassian serves as the Director of Global Portfolio Management & Consumer Platforms at The North Face, a VF Company. He has held this position since 2023, working in a hybrid capacity from Denver, Colorado. In this role, he is responsible for overseeing the global portfolio and enhancing consumer platforms to drive business growth.
Previous Experience at icebreaker
Prior to his current role, Sam Minassian worked at icebreaker, a VF Company, as the Head of eCommerce & Digital Marketplaces from 2020 to 2022. During his two years in this position, he operated in a hybrid work environment based in Denver, Colorado, focusing on eCommerce strategies and digital marketplace development.
Career at Fjällräven North America
Sam Minassian has extensive experience with Fjällräven North America, where he held several positions between 2013 and 2019. He started as an eCommerce Specialist, then progressed to Digital Marketing Manager, and later served as Senior Manager of eCommerce & Digital Marketing. His final role at Fjällräven was as Director of eCommerce & Digital Marketing, where he contributed to the brand's digital strategy.
Education and Academic Background
Sam Minassian earned a Bachelor of Arts degree in English and Political Science from SUNY Geneseo, where he studied from 2003 to 2006. He later pursued a Master of Science in Marketing at the University of Denver's Daniels College of Business, completing his studies from 2009 to 2011. This educational background supports his expertise in marketing and digital commerce.
Early Career at Primo Outdoor
Before his roles in eCommerce and digital marketing, Sam Minassian worked at Primo Outdoor as a Manager and Buyer from 2007 to 2013. During his six years in Breckenridge, Colorado, he gained valuable experience in retail management and product sourcing, which laid the foundation for his future career in the outdoor industry.