Sarah Pawlak
About Sarah Pawlak
Sarah Pawlak is a Senior Manager of Content and Personalization at The North Face, a VF Company, where she has worked since 2021. She has extensive experience in digital marketing and eCommerce, having held various roles at companies such as Crocs, Sports Authority, and Finish Line.
Current Role at The North Face
Sarah Pawlak serves as the Senior Manager of Content and Personalization at The North Face, a VF Company. She has held this position since 2021, contributing to the company's digital strategy and content initiatives. Based in Denver, Colorado, her role focuses on enhancing customer engagement through personalized content.
Previous Experience at The North Face
Prior to her current role, Sarah worked at The North Face as the Digital Personalization Manager from 2019 to 2021. During her tenure, she was responsible for implementing digital personalization strategies that improved user experience and engagement on the company's online platforms.
Career Background in eCommerce
Sarah has extensive experience in eCommerce, having worked at Sports Authority in various roles from 2012 to 2015. She started as an eCommerce Coordinator and progressed to positions such as eCommerce Merchandising & Marketing Specialist II and eCommerce Site Merchandising Analyst I. Her roles involved managing online merchandising and marketing strategies for licensed and active apparel.
Education and Academic Background
Sarah Pawlak studied at Edgewood College from 2005 to 2009, where she completed her degree over four years. Her education provided a foundation for her career in digital marketing and eCommerce, equipping her with essential skills for her professional journey.
Early Career Experience
Sarah began her career at Vladimir Jones, where she worked as a Digital Production Assistant and Traffic Coordinator from 2010 to 2012. She also gained experience as a Public Relations Intern at Special Olympics of Wisconsin in 2009. These early roles contributed to her understanding of digital production and public relations.