Sergio Cruz
About Sergio Cruz
Sergio Cruz is a Merchant Operations Coordinator at The North Face, a VF Company, with extensive experience in inventory management and operations. He has worked in various roles at Vans, a VF Company, for over a decade, contributing to both physical and e-commerce channels in North America.
Current Role at The North Face
Sergio Cruz serves as the Merchant Operations Coordinator at The North Face, a VF Company, since 2019. In this role, he operates within the Greater Denver Area and is responsible for managing various operational tasks. His duties include running general reports for direct-to-consumer channels in both Canada and the US. He collaborates closely with buyers to place seasonal purchase orders for physical stores and e-commerce platforms, ensuring efficient inventory management.
Previous Experience at Vans
Sergio Cruz has extensive experience with Vans, a VF Company, where he held multiple roles from 2008 to 2019. He worked as a Dimensions Specialist for seven years, followed by a five-month tenure as a Compliance Specialist in 2012. He then transitioned to the Vans Warranty Services role for three years, and later served as an Inventory Specialist for four years. His brief role as an Inventory Analyst in 2019 lasted two months. Throughout his time at Vans, he developed a strong foundation in inventory management and operational processes.
Operational Responsibilities
In his current position, Sergio Cruz addresses root causes and resolves point-of-sale issues related to pricing. He manages Island Pacific item maintenance specifically for direct-to-consumer channels in Canada and the US. Additionally, he oversees the entry and maintenance of promotions for stores in both regions, ensuring that promotional activities align with operational goals.
Education Background
Sergio Cruz completed his education at Columbus High School. His educational background laid the groundwork for his career in operations and inventory management within the retail sector.
Product Knowledge and Expertise
Sergio Cruz possesses extensive product knowledge within the VF organization. This expertise enhances his ability to manage data analysis and administrative roles effectively, contributing to his success in operational coordination and inventory management.