Shaina Smith
About Shaina Smith
Shaina Smith is a Digital Asset Coordinator at The North Face, where she has worked since 2021. She has previous experience in visual merchandising, photography, graphic design, and marketing across various companies, including Madewell and Topo Designs.
Current Role at The North Face
Shaina Smith serves as a Digital Asset Coordinator at The North Face, a VF Company, since 2021. In this role, she is responsible for managing digital assets, ensuring that visual content aligns with the brand's standards and marketing strategies. Her expertise in digital asset management contributes to the overall effectiveness of the company's marketing initiatives.
Previous Experience at Topo Designs
Before her current position, Shaina worked at Topo Designs from 2019 to 2021 as a Photographer and Photo Editor. During her two years at the company, she focused on creating and editing visual content that supported the brand's identity and marketing efforts. Her role involved collaborating with various teams to produce high-quality images for promotional materials.
Experience at Living Kitchen
Shaina's career includes a position at Living Kitchen in 2018, where she worked for eight months as a Photographer, Graphic Designer, and Marketing Coordinator. In this multifaceted role, she contributed to the visual representation of the brand through photography and graphic design, while also supporting marketing initiatives to enhance brand visibility.
Role at Madewell
Shaina began her professional journey at Madewell, where she worked as a Visual Merchandising Assistant from 2012 to 2013 in Manhattan, New York. In this role, she assisted in creating visually appealing displays that aligned with the brand's aesthetic, contributing to the overall shopping experience.