Sharne Lin
About Sharne Lin
Sharne Lin serves as the APAC Brand Marketing Off Mountain Lead at The North Face, bringing over a decade of experience in youth culture, fashion, and sports branding. She has held various marketing roles at notable companies including adidas, New Balance, and Amber China, and holds a Bachelor's degree in Hospitality Administration from Auckland University of Technology.
Current Role at The North Face
Sharne Lin currently serves as the APAC Brand Marketing - Off Mountain Lead at The North Face, a VF Company. She has held this position since 2021 and is based in Shanghai, China. In this role, she focuses on developing and executing marketing strategies that resonate with consumers in the Asia-Pacific region. Her responsibilities include overseeing brand initiatives and ensuring alignment with the company's overall marketing objectives.
Previous Experience in Brand Marketing
Prior to her current role, Sharne Lin worked at New Balance as the Energy Marketing Manager for Lifestyle Brand Communications from 2018 to 2021. During her tenure, she contributed to enhancing the brand's equity by collaborating with local talents and communities. Before New Balance, she served as an Activation Expert at adidas from 2016 to 2017, where she focused on marketing strategies in Shanghai. Additionally, she worked as an Account Manager at Amber China from 2014 to 2016.
Education and Expertise
Sharne Lin earned her Bachelor's degree in Hospitality Administration/Management from Auckland University of Technology, where she studied from 2009 to 2011. With over a decade of experience in the youth culture, fashion, streetwear, and sports brand industry, she specializes in advertising creation and communication strategy. Her expertise extends to both online and offline marketing strategies tailored for international markets, particularly targeting millennial consumers.
Professional Background
Sharne Lin has built a diverse professional background in brand marketing and communications. Her career spans various roles in prominent companies within the fashion and sports industries. She has a strong focus on brand equity and consumer engagement, leveraging her experience to create impactful marketing campaigns. Her work has involved significant collaboration with local communities and talents, enhancing brand visibility and connection.