Shawna Mc Keown
About Shawna Mc Keown
Shawna McKeown is a Senior Sales Manager for Latin America at The North Face, a VF Company, where she has worked since 2021. She has extensive experience in sales and marketing within the apparel industry, having held various roles at The North Face and other companies.
Current Role at The North Face
Shawna Mc Keown serves as the Senior Sales Manager for Latin America at The North Face, a VF Company, since 2021. In this role, she is responsible for overseeing sales operations and strategies in the Latin American market. Her focus includes facilitating sales processes and enhancing brand presence in the region. Shawna's experience in sales management contributes to her effectiveness in achieving financial targets and fostering relationships with clients.
Previous Positions at The North Face
Shawna Mc Keown has held multiple positions at The North Face, a VF Company. She worked as a Key Account Sales Analyst from 2014 to 2015, where she supported account management and sales strategies. Following this role, she served as a National Sales Representative from 2015 to 2018, focusing on broader sales initiatives. From 2018 to 2021, she was the Specialty Sales Manager, further developing her expertise in sales and account management within the company.
Education and Expertise
Shawna Mc Keown studied at the University of Colorado at Boulder, where she earned a degree in International Business and Spanish from 2004 to 2008. Her educational background supports her expertise in facilitating sales and creating marketing strategies, particularly in the apparel and fashion industry. Additionally, her skills in translation and communication enhance her ability to manage accounts in Latin America effectively.
Experience in Social Media and Writing
Before her tenure at The North Face, Shawna Mc Keown worked at Palladio Beauty Group as the Social Media Director/Editor from 2013 to 2015. In this role, she managed social media strategies and content creation. Additionally, she served as a Senior Staff Writer for 303 Magazine from 2013 to 2017, where she contributed to editorial content and developed her writing skills.
Relationship Management and Brand Development
Shawna Mc Keown has a proven track record of cultivating beneficial relationships with accounts and clients. Her experience in sales management has enabled her to achieve financial goals while strengthening brand awareness. She focuses on building partnerships that contribute to the overall success of the brands she represents.