Stacy Dye
About Stacy Dye
Stacy Dye serves as the Global Category Director for On Mountain Apparel at The North Face, bringing extensive experience from previous roles at Oakley, Nike, and DC Shoes. With a strong background in product creation for action sports and outdoor categories, Dye has developed expertise in various product segments including snow, climb, hike, and sportswear.
Current Role at The North Face
Stacy Dye serves as the Global Category Director for On Mountain Apparel at The North Face, a VF Company, since 2021. In this role, she leads product creation teams focused on outdoor apparel, leveraging her extensive experience in the action sports and outdoor categories. Her current position is based in Denver, Colorado, where she contributes to the brand's strategic direction and product innovation.
Previous Experience at Oakley
Stacy Dye worked at Oakley as the Global Category Director for Snow, Surf, and the Factory Pilot Collection from 2012 to 2015. During her three years in Foothill Ranch, California, she was responsible for overseeing product development and category management, enhancing Oakley's offerings in action sports.
Nike Career Overview
Stacy Dye held multiple roles at Nike, contributing to various product lines. She was the Global Product Lead for the NSW Collection and Special Projects for one year in 2009 to 2010. Additionally, she served as the Global Product Director for Nike Sportswear for nine months in 2012 and as the Global Senior Product Manager for Nike SB/Nike Snowboarding from 2006 to 2009. Her tenure at Nike provided her with a solid foundation in product management and category strategy.
Educational Background
Stacy Dye studied at Northern Arizona University from 1995 to 1996. This educational experience contributed to her foundational knowledge in business and product management, which she has applied throughout her career in the action sports and outdoor industries.
Expertise in Product Creation
Stacy Dye possesses expert-level product creation experience across various categories, including apparel, footwear, bags, and accessories. Her comprehensive understanding of product categories such as snow, climb, hike, camp, trail run, sportswear, and outerwear enables her to lead teams effectively and drive innovation in product development.