Teresa Hou
About Teresa Hou
Teresa Hou serves as the Product & Merchandising Manager at The North Face, where she oversees the Urban Exploration product line across various APAC regions. With a background in merchandising and market research, she has held positions at notable companies including Nike and Gap Inc.
Work at The North Face
Teresa Hou has served as the Product & Merchandising Manager at The North Face, a VF Company, since 2020. In this role, she oversees the Urban Exploration product line across multiple APAC regions, including mainland China, East China, Hong Kong, Taiwan, and AP distributors. Her responsibilities include managing the pre-season planning process, sharing AP merchandising direction, and identifying product gaps to support global seasonal strategies. She also leads the alignment of product assortment with cross-functional teams to ensure cohesive strategy execution.
Previous Experience in Merchandising
Before her tenure at The North Face, Teresa Hou worked at Gap Inc. as a Merchandising Manager from 2018 to 2020. Prior to that, she held the position of Marketplace Merchandising Manager at Nike from 2014 to 2018. Her career began at 伊藤忠商事, where she worked as a Merchant from 2006 to 2011 in Shanghai. These roles have contributed to her extensive experience in product merchandising and management across various sectors.
Education and Expertise
Teresa Hou studied at 上海对外贸易大学, where she earned a Bachelor's degree in Business English from 2002 to 2006. This educational background has equipped her with the necessary skills for effective communication and strategic planning in her merchandising roles. Her expertise includes overseeing margin reviews, conducting market research, and facilitating product training boot camps for retail sales teams.
Market Research and Sales Strategy
In her current role, Teresa conducts in-depth market research focused on the China region, analyzing trends, consumer behavior, competitors, and pricing strategies. She tracks weekly sales performance to identify opportunities for Quick Turn products, optimizing in-season sales strategies. This analytical approach supports her efforts to align product offerings with market demands and enhance overall sales effectiveness.