Vicki Bohlbro Lyngholm
About Vicki Bohlbro Lyngholm
Vicki Bohlbro Lyngholm is a seasoned marketing professional currently serving as the Brand and Retail Marketing Director at The North Face. With extensive experience in brand management across various global companies, she has held significant roles at The Coca-Cola Company, Fonterra, GSK, and VF Corporation.
Current Role at The North Face
Vicki Bohlbro Lyngholm serves as the Brand and Retail Marketing Director at The North Face, a position she has held since 2015. In this role, she manages a team of 20 marketers and reports directly to the Global President. Her responsibilities include overseeing brand strategy and retail marketing initiatives to enhance the brand's presence in the outdoor apparel market.
Previous Experience in Marketing
Prior to her current role, Vicki worked at Vf Corporation as the Senior Director of Global Marketing for Napapijri since 2018. She also held various positions at The Coca-Cola Company, including Nwen Brand Manager for Waters and Brand Manager for Powerade Nwen. Additionally, she served as the Senior Brand Manager for Lucozade Sport at GSK and was a Brand Manager for Powerbrands at Fonterra.
Educational Background
Vicki Bohlbro Lyngholm studied at Ier | Sdu, where she earned a Bachelor's degree in Marketing, English, Business, and International Business from 1996 to 2000. She furthered her education at the same institution, obtaining a Master's degree in Business Marketing from 2003 to 2008.
Career Progression
Vicki's career began at Db Breweries as a Brand Manager for Export Gold from 2003 to 2006. She then transitioned to the Lego Group, where she worked as a Brand Manager from 2001 to 2003. Her experience includes significant roles at The North Face, where she progressed from Senior Brand Marketing Manager to Brand Director EMEA before becoming the Brand and Retail Marketing Director.