Wilkon Wang
About Wilkon Wang
Wilkon Wang is a Senior Brand Communication Manager currently working at The North Face in Shanghai, where he has been since 2021. He has extensive experience in brand communication across various companies, including ECCO Shoes and adidas, and is fluent in Mandarin, English, and Cantonese.
Current Role at The North Face
Wilkon Wang serves as the Senior Brand Communication Manager at The North Face, a VF Company, since 2021. Based in Shanghai, he has been responsible for developing and executing brand communication strategies that align with both local market needs and global brand standards. His role involves ensuring that brand messaging resonates with consumers in the Greater China region while maintaining the integrity of the brand's global identity.
Previous Experience in Brand Management
Before joining The North Face, Wilkon Wang held various positions in brand management. He worked at ECCO Shoes as the Category Communication Manager from 2019, where he focused on brand communication strategies. His tenure at Fila as Brand Manager for FILA Athletics lasted from 2018 to 2019. Additionally, he held roles at adidas as Assistant Manager for Brand Communication and at Mindshare as a Senior Planner, contributing to his extensive experience in the field.
Educational Background
Wilkon Wang studied at Shanghai University of Engineering Science, where he earned a Bachelor’s degree in Photography from 2008 to 2012. This educational background has provided him with a unique perspective on visual communication, which is essential in brand management and marketing.
Skills and Expertise
Wilkon Wang possesses expertise in managing brand communication strategies across the Greater China region. He is fluent in Mandarin, English, and Cantonese, which enhances his ability to engage in cross-cultural communication and implement effective strategies. His experience includes financial responsibility for brand communication projects, ensuring budget adherence and cost efficiency.
Career Progression and Roles
Wilkon Wang's career includes significant roles in strategy planning and brand communication. He began as a Strategy Planning Executive at Zenith and progressed through various positions, including Strategy Planning Supervisor at Carat and Senior Planner at Mindshare. His diverse experiences have equipped him with the skills needed to lead cross-cultural and multi-functional teams effectively.