Zach Gilseth
About Zach Gilseth
Zach Gilseth is a Manager of Consumer Journey Activation & Analytics at The North Face, with a background in digital marketing and analytics. He has held various roles in organizations such as Wells Fargo, Hawke Media, and Hall Internet Marketing, and possesses a strong technical skill set in web technologies.
Current Role at The North Face
Zach Gilseth serves as the Manager of Consumer Journey Activation & Analytics at The North Face, a VF Company. He has held this position since 2022, focusing on enhancing consumer engagement through data-driven strategies. His role involves analyzing consumer behavior and optimizing marketing initiatives to improve the overall customer experience.
Previous Experience in Marketing and Analytics
Prior to his current role, Zach worked at Hawke Media as a Lifecycle Marketing Manager from 2020 to 2022. In this position, he managed marketing strategies aimed at nurturing customer relationships. He also served as Email Marketing Manager at Hall Internet Marketing from 2018 to 2019, where he focused on email campaign strategies and execution. Additionally, he worked as a WordPress Developer at Hall Internet Marketing from 2017 to 2019, contributing to website development and maintenance.
Early Career and Internships
Zach's early career included a position as a Sales Specialist at Wells Fargo from 2014 to 2016 in the Greater Minneapolis-St. Paul Area. He also gained valuable experience as a Digital Marketing Intern at Mainely SEO in 2016, where he worked for three months in the Portland, Maine Area. His role at Apex Systems as a Technical Recruiter in 2014 provided him with insights into the recruitment process and technical skills.
Education and Technical Skills
Zach earned a Bachelor of Arts (B.A.) in Communication and Media Studies from the University of Minnesota, studying from 2007 to 2012. He possesses a diverse skill set in web technologies, including HTML, CSS, JavaScript, PHP, and SQL, indicating a strong technical foundation that supports his marketing and analytics work. He is also certified in Google Analytics, showcasing his expertise in data analysis and digital marketing metrics.
Creative Interests
In addition to his professional background, Zach has a keen interest in photography and design. This creative side complements his marketing and analytics roles, allowing him to approach projects with a unique perspective that blends technical skills with artistic vision.