Northbeam
Northbeam leverages machine learning to offer media mix modeling and multi-touch attribution solutions, providing strategic support and a comprehensive marketing intelligence platform for profitable growth.
Services
Northbeam provides a range of marketing intelligence services aimed at aiding profitable growth. Their product suite includes MMM+ (Media Mix Modeling), MTA (Multi-Touch Attribution), and Creative Analytics. Each of these services is enriched with machine learning to deliver advanced insights. Users receive monthly strategic support from experts, particularly if they are MMM+ users. Their services ensure accurate and robust marketing insights through the use of first-party data. Additional resources like the Knowledge Base and Media Buyer Newsletter help users maximize their marketing potential.
Products
Northbeam offers a robust product suite that includes MMM+ (Media Mix Modeling), MTA (Multi-Touch Attribution), and Creative Analytics. MMM+ supports omnichannel planning, budget mix optimization, and revenue forecasting. MTA focuses on cross-channel attribution, full-funnel analytics, and real-time data insights. Creative Analytics enables users to examine ad performance, address creative fatigue, and optimize content. The platform also integrates with dozens of ad platforms for enhanced insights and quicker data analysis.
Founders
Northbeam was founded in 2019. Information about its specific founders is not provided, but the company has quickly grown to establish multiple locations in San Francisco, Los Angeles, New York, and Austin.
Locations
Northbeam has established its presence across various major cities in the United States. The company maintains offices in San Francisco, Los Angeles, New York, and Austin. This geographic distribution helps them better serve a nationwide clientele and maintain a closer connection with key markets.
Customer Support
Northbeam provides dedicated customer support tailored to the needs of different business tiers. Clients can book personalized demos to explore the platform's features and benefits. Enterprise clients receive additional perks such as a dedicated Customer Success Manager and Media Strategist. The company also offers custom pricing plans—Starter, Professional, and Enterprise tiers—to meet diverse business requirements. Furthermore, Northbeam ensures GDPR compliance and data security through SOC 2 certification.