Numerator
Numerator tracks over 1 billion shopping trips and 44,000 retailers, offering comprehensive consumer insights and omnichannel market share analysis through various panels and solutions.
Services
Numerator provides a comprehensive range of services designed to offer deep insights into consumer behavior and market trends. They offer omnichannel share measurement, demographic share measurement, and single-sourced consumer insights through an easy-to-use platform. Their Measurement Panel helps analyze market share, while their Test Panel provides quick consumer feedback during uncertain times. Additionally, Numerator offers consulting services to help businesses build consumer-centric strategies, as well as verified buyer research through surveys. They also provide omnichannel market share with consumer context via TruView and deliver comprehensive data sets for ultimate flexibility through data feeds.
Products
Numerator offers a variety of specialized products to meet the diverse needs of various industries. Their Total Commerce Panel provides a holistic view of consumer behavior across all retail formats, including eCommerce and brick-and-mortar stores. The Generations Hub delivers insights on shopping trends across different generations. They also offer numerous solutions such as Promotions Intel to track promotional activities and their impact, Promo Insights to connect promotions to purchase behavior, and Promo Packs for streamlined promotional analyses. Additionally, they have the OmniFuture report, which provides a comprehensive view of the technology landscape, and the SNAP Insights Center, which focuses on the shopping habits of SNAP recipients.
Consumer Insights
Numerator excels in providing deep consumer insights across multiple facets. They capture data on consumer attitudes, interests, and opinions to give a well-rounded view of the market. Their regional retail insights dashboard tracks shopper trends at a local level, while their Survey Panel engages with qualified consumers for enriched data without lengthy screeners. They also offer a Consumer Sentiment Study, which analyzes how consumers are faring in the market, and insights into the impact of GLP-1 medications on consumer behavior. Furthermore, Numerator tracks consumer behavior in non-traditional channels such as delivery services.
Sector
Numerator operates across several key sectors including food, health & beauty, and electronics. They provide tailored solutions for industries such as consumer packaged goods (CPG), retail, financial services, and media. They track consumer behavior and promotional activities across various channels, including print, digital, TPR (Temporary Price Reduction), and emerging channels. Their industry-leading Canadian solutions specifically cater to the Canadian market. Additionally, Numerator provides insights into consumer behavior beyond POS data and captures comprehensive trade promotions for detailed analysis.
Technology Solutions
Numerator leverages advanced technology to offer robust data analytics solutions. Their TruView platform provides an omnichannel market share with added consumer context. They deliver first-party purchase data to improve targeting and optimization. Moreover, their data feeds offer flexibility, allowing businesses to integrate Numerator's comprehensive data sets into their own systems for detailed analysis. The Promotions Intel solution allows businesses to track the effectiveness of promotional activities, while Promo Insights connects these activities directly to purchase behavior. This enables a more detailed understanding of the promotional impact on consumer behavior.