Odaia
ODAIA is a Toronto-based company that provides AI-driven commercial insights software for the pharmaceutical industry, known for its MAPTUAL platform.
Company Overview
ODAIA is a technology company focused on providing AI-driven commercial insights software for the pharmaceutical industry. Founded in 2018 out of the University of Toronto, the company aims to reduce patients' time to therapy by facilitating meaningful interactions between healthcare providers and patients through AI-powered technology. ODAIA is headquartered in Toronto, Ontario, with an additional office in Boston, MA, and operates on a remote-first model with plans for in-person collaborative sessions post-COVID.
MAPTUAL Platform
ODAIA offers the MAPTUAL platform, a comprehensive solution for sales reps, field managers, and commercial teams within the pharmaceutical industry. MAPTUAL Field assists sales reps with pre-call planning, customer targeting, and engagement, delivering real-time, predictive insights to improve efficiency. MAPTUAL Field Coach provides sales managers with insights into rep activities, offering personalized guidance for coaching sessions. The platform features tools like HCP PowerScores, personalized target lists, and omnichannel attribution capabilities to help pharma sales and marketing teams measure and refine their strategies.
Integration with Veeva Vault CRM
ODAIA is the first company to join the Veeva AI Partner Program, providing the industry's first GenAI solution for Veeva Vault CRM. This integration allows commercial teams to access real-time, predictive insights directly within the CRM platform, enabling them to spend less time on data analysis and more time engaging with the right customers. The scalable MAPTUAL system can grow alongside a company's database, making it a versatile tool for biopharma organizations.
Funding and Growth
In a bid to advance its AI-driven commercial insights software for the pharmaceutical industry, ODAIA raised $25 million USD in Series B funding. The company has also gained traction among major biopharma players, with three of the top 15 largest biopharma organizations using its MAPTUAL platform. As a result, ODAIA continues to expand its influence and capabilities within the sector.
Workplace Culture and Benefits
ODAIA promotes a flexible and inclusive work environment, offering remote work options and a flexible vacation policy. The company provides comprehensive health benefits, encompassing medical, dental, vision care, prescription drug coverage, travel insurance, and alternative treatments. Recognized as a Great Place to Work™, ODAIA fosters a positive and supportive workplace culture for its employees.