Ogury
Ogury is a global adtech company that delivers privacy-focused advertising solutions by targeting personas rather than individuals, ensuring brands reach the right audience without using personal information.
Company Overview
Ogury is a global adtech company that delivers privacy-grounded advertising solutions. Their approach targets personas rather than individuals, ensuring brands can reach their audience effectively without using personal information. Ogury operates from 25 offices worldwide, including locations in the US, Canada, Latin America, Europe, and APAC.
Personified Advertising
Ogury's Personified Advertising is powered by extensive data from millions of self-declared customer surveys, enriched with billions of data points and refined by AI. By leveraging this exclusive dataset, Ogury creates curated consumer profiles, or personas, with over 1.3 million available for activation. This method allows for precise targeting and superior campaign performance.
Sustainability Initiatives
Ogury is committed to sustainability, with a goal to reach net zero emissions by 2040. They have signed the Climate Pledge and measure their carbon footprint annually through a partnership with Greenly. Ogury's technology also consumes less server energy compared to traditional adtech solutions, as it does not rely on personal information.
Ad Formats and Creative Solutions
Ogury provides a variety of innovative ad formats designed for maximum engagement without disrupting user experience. These include Header, Footer, Full Screen, Reveal, and Thumbnail ads. Their in-house creative studio transforms brand assets into high-performing ads with rich media functionality, ensuring brands meet their advertising goals.
Global Benchmarks and Awards
Ogury's solution consistently delivers above-average performance on metrics such as attention, ad viewability, and video view-through-rate, according to global benchmarks. The company has been recognized with several industry awards, including The Drum Awards for Digital Advertising, The Digiday Technology Awards, and The Wires Global.
Privacy and Security Certifications
Ogury places a strong emphasis on privacy and security. Their technology ensures brand safety, with certifications from industry leaders Moat, IAS, and DoubleVerify. This approach has built trust with their publisher partners, who rely on Ogury to create engaging and secure experiences across app and web environments.