Oktopost
Oktopost offers a comprehensive B2B social media management platform that includes tools for social publishing, analytics, listening, employee advocacy, customer care, and integrations, designed to drive engagement and link social media campaigns to revenue growth.
Services Offered by Oktopost
Oktopost offers a comprehensive B2B social media management platform designed to help businesses drive engagement, measure success, and connect social media efforts to revenue growth. Key services include social publishing with a robust content calendar and AI tools, social analytics for performance tracking, social listening to understand industry conversations, employee advocacy to enhance brand reach, customer care for managing interactions, and extensive integrations with CRM, marketing automation, and business intelligence tools.
B2B Social Media Solutions
Oktopost's platform is specifically tailored for B2B companies. Their solutions include social media publishing with approval workflows and AI assistance for post creation, detailed social analytics for actionable insights, an AI-powered social listening tool to monitor conversations around brands and industry trends, and a social selling tool to help sales teams build relationships and close deals. Oktopost also offers industry-specific solutions for sectors such as technology, financial services, legal services, and manufacturing.
Employee Advocacy and Engagement
Oktopost provides a comprehensive employee advocacy solution that encourages employees to share industry-related content. Features include gamification to boost engagement, content segmentation, and tools to measure the impact of employee networks on business outcomes. The employee advocacy program has significantly increased engagement and brand awareness for Oktopost's clients and includes competitions and analytics to track the performance of advocacy efforts.
Advanced AI and Security Features
Oktopost incorporates advanced AI capabilities within its social media management platform, offering enhanced AI-powered social publishing and social listening solutions. The platform is designed with stringent security measures and is compliant with GDPR, ISO 27001, and SOC 2 standards, ensuring the highest levels of data protection. The company's SOC 2 Type II compliance underscores its commitment to maintaining strong security and privacy protocols.
Integration and Scalability of Oktopost
Oktopost integrates seamlessly with a variety of platforms, including CRM systems, marketing automation tools, and business intelligence applications, to maximize the potential of social media efforts. The recent integration with TikTok exemplifies Oktopost's commitment to scaling B2B social media management. Additionally, Oktopost offers certification programs designed to help social media practitioners master the intricacies of B2B social media marketing, equipping them with the skills to leverage the platform fully.