One Team Partners
One Team Partners specializes in group licensing, marketing, media, and investing, maximizing the value of athlete name, image, and likeness across various platforms and products.
Services
One Team Partners specializes in group licensing, marketing, media, and investing. The company develops authentic relationships between athletes and brands, offering integrated, turnkey solutions across sponsorship, athlete marketing, content, and digital marketing. It also serves as a one-stop production partner for brands, licensees, players associations, and athlete partners, creating sports-lifestyle content. Additionally, One Team Partners manages the group licensing program, negotiates licensing deals, manages NIL (name, image, and likeness) approvals, and protects athlete NIL.
Group Licensing Program
One Team Partners offers a College Group Licensing Program that includes and compensates college athletes for the use of their name, image, and likeness in categories such as video games, trading cards, jerseys, NFTs, and other merchandise. This program ensures that group licensing deals are the same for all athletes included and do not restrict or conflict with individual marketing opportunities or other group licensing opportunities. The company leverages these group licensing programs to maximize collective value and negotiate beneficial deals on behalf of athletes.
Partnerships and Collaborations
One Team Partners collaborates with major brands and organizations such as Fanatics, Nike, adidas, Under Armour, EA, 2K, Panini, and Topps. These partnerships help to bring NIL products to market across both professional and college sports. Through its partnerships with Players Associations, the company aims to transform how athletes participate in business by placing them at the center of the commercial ecosystem. This strategic approach allows One Team Partners to leverage the influence and strategic value of athletes to drive deal flow and secure coveted placements.
Athlete Representation
One Team Partners represents group rights across various sports including professional football, basketball, baseball, soccer, rugby, and all college sports. The company works to maximize the value of athlete name, image, and likeness across digital games, trading cards, apparel, merchandise, and more. By negotiating with brands on behalf of athletes, One Team Partners aims to maximize collective value and ensure the athletes are properly compensated. The company retains a portion (30%) of the revenue for its services.