Operative
Operative provides comprehensive solutions for media companies, including ad sales management, content rights, and analytics, with a diverse product portfolio supporting various media workflows.
Services Offered by Operative
Operative provides a comprehensive suite of services tailored for national programmers, multi-channel distributors, local media, digital media, and retail media networks. These services include ad serving and managed advertising operations, ensuring seamless execution of advertising campaigns. Operative also offers solutions for advertising sales management, content rights management, reporting, analytics, and subscription management. By leveraging these services, media companies can streamline their operations, enhance efficiency, and maximize revenue streams.
Products by Operative
Operative's product portfolio includes a range of specialized platforms designed to meet diverse needs in the media industry. AOS is a cloud-based solution for managing advertising workflows, while AOS CLOUDCORE helps unify applications, normalize datasets, and automate business processes. OPERATIVE.ONE is tailored for digital publishers, and ONAIR is suited for linear broadcasters. IBMS, Broadway, SIMS, Media Pro, STAQ, OnTarget, MEDEA, and Nestor provide solutions for content management, ad sales, forecasting, optimization, and revenue management. Adeline, an assistive AI platform, optimizes inventory and speeds up media tasks.
Use Cases for Operative Solutions
Operative's extensive solutions cater to a variety of use cases, including advertising sales management, content rights management, reporting, analytics, insights, and subscription management. Their tools enable media companies to streamline ad sales processes, manage and distribute content rights efficiently, generate actionable business insights, and automate subscription workflows. Additionally, Operative's forecasting and optimization solutions utilize machine learning to enhance decision-making processes and maximize revenue opportunities.
Technology Integration by Operative
Operative's solutions are designed to integrate seamlessly with over 400 leading industry platforms and thousands of custom data sources. This extensive integration capability ensures that media companies can unify their technology stack, leverage cross-platform data, and automate various business processes. By integrating with diverse platforms, Operative enables organizations to achieve greater operational efficiency, consistency in data management, and improved business insights, ultimately driving better outcomes.
Operative's Industry Impact
For over 15 years, Operative has been delivering business success to the world's leading media organizations. Their solutions power advertising and content workflows for over 300 top media companies globally. Operative's platforms are instrumental in driving ad sales, optimizing operational processes, and facilitating decision-making with powerful business insights. Through consistent innovation and commitment to excellence, Operative has established itself as a critical partner in the media industry's evolving landscape.