Bosko Milekic
About Bosko Milekic
Bosko Milekic Co-Founder & Chief Product Officer
Bosko Milekic serves as the Co-Founder and Chief Product Officer of AdGear. With nearly two decades of experience in adtech, Milekic plays a pivotal role in shaping the product strategies and innovations within the company. His leadership has been instrumental in driving the company's vision and maintaining its competitive edge in the adtech industry.
Bosko Milekic's Role at Samsung Advertising
Following AdGear's acquisition by Samsung Electronics in 2016, Bosko Milekic took on the significant responsibility of leading Samsung Advertising's product management and engineering teams. His contributions have been crucial in integrating AdGear's technologies into Samsung's advertising ecosystem, ensuring a seamless transition and ongoing innovation within the product offerings.
Bosko Milekic's Work on Open Private Join and Activation Protocol (OPJA)
Bosko Milekic played an instrumental role in the development of the Open Private Join and Activation protocol (OPJA). This initiative focused on creating privacy-focused solutions for digital advertising, showcasing Milekic's commitment to advancing privacy and security standards in the industry.
Bosko Milekic's Background in Telecommunications
Before co-founding AdGear, Bosko Milekic built a strong foundation in systems development within the telecommunications sector. His extensive experience in this field contributed to his expertise in building robust and scalable adtech solutions. Additionally, Milekic's contributions to open-source operating systems and networking software demonstrate his technical proficiency and commitment to collaborative development.
Bosko Milekic and IAB Tech Lab
Bosko Milekic actively participates in industry initiatives through his role in the IAB Tech Lab. As a member of IAB Tech Lab's Board of Directors, he has been involved in several key projects. Notably, his participation in the Rearc Addressability Working Group underscores his dedication to developing privacy-focused digital advertising solutions.