Jaclyn Cardin
About Jaclyn Cardin
Jaclyn Cardin serves as the Chief Brand Officer at Organic Valley, a position she has held since 2018. She has extensive experience in digital marketing and brand management, having previously worked at DevaCurl and participated in various industry events as a speaker.
Work at Organic Valley
Jaclyn Cardin has served as the Chief Brand Officer at Organic Valley since 2018. In this role, she oversees brand strategy and development, contributing to the company's mission of promoting organic farming and sustainability. Her leadership has been instrumental in enhancing the brand's visibility and market presence.
Education and Expertise
Jaclyn Cardin holds a Bachelor of Science degree in Organizational Communication from the University of Wisconsin-La Crosse. She furthered her education by obtaining an Executive Certificate in Digital Transformation: Leading People, Technology & Data from the University of California, Berkeley. Additionally, she completed the Year of More program at Wright, enhancing her professional skills.
Background
Before joining Organic Valley, Jaclyn Cardin worked as the Senior Director of Digital at DevaCurl from 2012 to 2018 in the Greater New York City Area. Her earlier career includes roles such as Marketing Manager at Weather Central, Inc. from 2006 to 2009 and Event Planner at Carlson Marketing from 2005 to 2006 in Cashton, Wisconsin.
Speaking Engagements
Jaclyn Cardin has participated as a speaker at several industry events. She spoke at the Brand Innovators Summit in Boston, MA in 2017 and engaged audiences at the Natural Products Expo West in Anaheim, CA in 2019. Additionally, she was a speaker at the Association of National Advertisers (ANA) Digital & Social event in San Diego, CA in 2019.
Board Membership at MilkPEP
Since 2020, Jaclyn Cardin has been a member of the Board of Directors at MilkPEP. In this capacity, she contributes to the strategic direction and initiatives of the organization, which focuses on promoting the benefits of milk and dairy products.