Joshua Peters
About Joshua Peters
Joshua Peters is a Creative Director with extensive experience in various roles at Draftfcb & FCB RED and currently at Organic Valley. He specializes in storytelling across multiple mediums and has worked in diverse product categories including spirits and packaged goods.
Work at Organic Valley
Joshua Peters has served as the Creative Director at Organic Valley since 2014. In this role, he has contributed to the company's creative vision and marketing strategies for nearly a decade. His responsibilities include overseeing various creative projects and ensuring that the brand's messaging aligns with its values. Organic Valley is known for its commitment to organic farming and sustainability, and Peters plays a key role in communicating these principles through creative storytelling.
Previous Experience at Draftfcb & FCB RED
Prior to his current position, Joshua Peters worked at Draftfcb & FCB RED in various capacities. He began as a Conceptor from 2005 to 2007, where he developed creative concepts for campaigns. He then progressed to Associate Creative Director from 2007 to 2012, further honing his skills in creative leadership. Finally, he served as Creative Director from 2012 to 2014, leading teams in the development of innovative advertising solutions across multiple platforms.
Education and Expertise
Joshua Peters studied at Northwestern University from 1992 to 1996, where he gained foundational knowledge in communication and creative disciplines. His education has informed his approach to storytelling and creative direction. Peters has developed expertise in various product categories, including spirits, packaged goods, and soft drinks, allowing him to adapt his creative strategies to different market needs.
Freelance Opportunities
In addition to his full-time role at Organic Valley, Joshua Peters is available for freelance writing, concepting, and creative direction roles. His passion for storytelling across multiple mediums makes him a versatile asset for various projects, including brand television, retail, interactive, and experiential marketing. This flexibility allows him to engage with a broader range of clients and creative challenges.
Team Inspiration and Leadership
Joshua Peters enjoys inspiring teams to find their voices and believe in the work they deliver. His leadership style emphasizes collaboration and creativity, fostering an environment where team members can express their ideas and contribute to the overall vision. This approach has been integral to his success in guiding creative projects and achieving impactful results.