Kendra Arch
About Kendra Arch
Kendra Arch serves as the Marketing Events Manager at Organic Valley, where she has worked since 2020. With over 15 years of marketing experience, she specializes in event planning and has successfully led the transition to virtual events.
Work at Organic Valley
Kendra Arch has been employed at Organic Valley since 2020, currently holding the position of Marketing Events Manager. In this role, she leads the strategic planning and messaging for consumer and customer-focused marketing events. Arch has a history with the company, having previously worked in various marketing roles including Farmers In Marketing Coordinator, Marketing Programs Manager - Farmers In Marketing, and Engagement Marketing Resources Manager. She has played a significant role in pioneering the transition to virtual events, such as farm tours and cooking classes, in response to changing market conditions.
Education and Expertise
Kendra Arch earned a Bachelor of Business Administration with a focus on Marketing from the University of Wisconsin-Eau Claire, where she studied from 1987 to 1991. With over 15 years of experience in marketing, she specializes in event planning and multi-media marketing. Her educational background and extensive professional experience contribute to her expertise in managing marketing events and developing effective communication strategies.
Background
Before joining Organic Valley, Kendra Arch worked at Coulee Parenting Connection magazine as a Marketing Communications Specialist from 2012 to 2014. She also operated as a Content Creator, Owner, and Brand Influencer for Stop Lookin' Get Cookin' from 2011 to 2014. Her diverse background in marketing roles has equipped her with a well-rounded skill set that she applies in her current position.
Achievements in Event Management
In her role at Organic Valley, Kendra Arch successfully manages a team responsible for executing marketing events tailored for various stakeholders, including brokers and brand ambassadors. Her leadership in transitioning to virtual events during the pandemic demonstrates her adaptability and commitment to innovative marketing solutions. Arch's strategic approach to event management has contributed to the overall effectiveness of Organic Valley's marketing initiatives.