Laurie Drake
About Laurie Drake
Laurie Drake is the Marketing Director for Fluid Dairy/Butter at Organic Valley, where she has worked since 2019. She has a strong background in brand management and marketing, with previous roles at Target, MGM Studios, and Mattel.
Current Role at Organic Valley
Laurie Drake serves as the Marketing Director for Fluid Dairy and Butter at Organic Valley. She has held this position since 2019, overseeing a portfolio that generates $600 million in branded sales. In her role, she drives market share gains in various dairy categories, including fluid milk, cream, grass-fed milk, butter, and ghee. Drake has also led critical process improvements in annual planning, commercialization, strategic planning, and sales opportunities review.
Previous Experience at Organic Valley
Before her current role, Laurie Drake worked at Organic Valley as a Brand Manager from 2017 to 2019. She also held the position of Senior Brand Manager for a brief period in 2019. During her time at Organic Valley, she contributed to brand development and market strategies that enhanced the company's presence in the organic dairy sector.
Professional Background
Laurie Drake has a diverse professional background that includes significant roles in marketing and brand management. Prior to her tenure at Organic Valley, she worked at Target as a Senior Buyer from 2012 to 2017. Her earlier experience includes positions at MGM Studios as an International Marketing Coordinator and at Mattel in various marketing roles from 2006 to 2010.
Educational Background
Laurie Drake earned her Bachelor of Arts degree from the University of Wisconsin-Madison, where she studied French and Spanish. Her educational journey spanned from 1999 to 2003, providing her with a strong foundation in language and communication that supports her marketing career.
Expertise in Organic Food and Beverage
Laurie Drake possesses extensive experience in the organic food and beverage industry, particularly in organic dairy. Her career has equipped her with a deep understanding of market dynamics in this sector, enabling her to effectively contribute to brand strategies and market share growth.