Lindsey Cox Nelson, MBA
About Lindsey Cox Nelson, MBA
Lindsey Cox Nelson, MBA, serves as the Director of Marketing Activation at Organic Valley, where she has developed a comprehensive marketing strategy that supports small organic family farms. With extensive experience in digital marketing and brand partnerships, she has held various marketing roles at notable companies including Martha Stewart Digital and Real Simple.
Work at Organic Valley
Lindsey Cox Nelson currently serves as the Director of Marketing Activation at Organic Valley, a position she has held since 2024. Prior to this role, she worked as the Director of Omnichannel & E-Commerce Marketing from 2021 to 2024 and as Senior Manager in the same department from 2019 to 2021. In her roles, she developed and implemented a comprehensive marketing activation strategy that aligns with Organic Valley's mission to support small organic family farms. Her work has focused on leading full-funnel marketing strategies across various media channels.
Education and Expertise
Lindsey Cox Nelson earned her Master of Business Administration (MBA) from the University of Illinois Urbana-Champaign, where she was recognized on the Dean's List from 2017 to 2019. She also holds a Bachelor of Science in Advertising from the same university, with concentrations in Speech Communications and Art & Design, and achieved Dean's List honors from 2005 to 2009. Her academic background provides a strong foundation for her expertise in both creative and strategic marketing.
Background in Marketing
Lindsey has extensive experience in marketing, having worked in various roles across notable organizations. She was involved with Martha Stewart Digital and Martha Stewart Living at Meredith Corporation, where she held positions such as Marketing Manager, Partnerships & Video, and Associate Marketing & Brand Director. Additionally, she worked at Real Simple as Associate Marketing Manager and Digital Coordinator, gaining significant insights into digital marketing and brand partnerships.
Career Progression
Lindsey's career began as a Media Buyer at Initiative from 2010 to 2011. She transitioned to Real Simple, where she held multiple marketing roles from 2011 to 2013. Her tenure at Martha Stewart Digital spanned from 2014 to 2017, during which she advanced from Senior Marketing Manager to Associate Marketing & Brand Director. This progression culminated in her leadership roles at Organic Valley, where she shifted from omnichannel and e-commerce marketing to a broader focus on marketing activation.