M. Francisca Ayala
About M. Francisca Ayala
M. Francisca Ayala serves as the Key Account Manager for Organic Valley in the Great Lakes region, overseeing a sales volume exceeding $30 million. With extensive experience in sales, product development, and health education, she manages a diverse portfolio of organic products and plays a vital role in new product launches.
Work at Organic Valley
M. Francisca Ayala serves as the Key Account Manager for the Great Lakes region at Organic Valley. In this role, she oversees a sales volume exceeding $30 million, which includes managing complex pricing, promotions, and budget considerations within supermarket store channels. Since joining the company in 2012, she has played a crucial role in managing a portfolio that includes both branded and private label products in the organic dairy, produce, and meat categories. Ayala is also involved in new product launches and forecasting, contributing to successful market entry and sustained growth.
Previous Experience
Before her tenure at Organic Valley, M. Francisca Ayala held several positions that contributed to her expertise in the industry. She worked as the Purchasing/Merchandising Director at Ellwood Thompson's Local Mkt from 1999 to 2003, where she gained experience in retail merchandising. Following this, she served as the North Central Sales/Brand Manager at Applegate Farms from 2004 to 2009, focusing on brand management and sales strategies. Additionally, she worked as a Product Development Consultant at Try Team, LLC from 2009 to 2010, further enhancing her skills in product coordination.
Education and Expertise
M. Francisca Ayala has a strong educational background that supports her professional expertise. She studied at The Ohio State University, where she earned a B.S. in Nutrition (Human Ecology), graduating Cum Laude from 1994 to 1996. Prior to that, she attended Miami University, focusing on Zoology (Pre-Med) from 1991 to 1993. Ayala also studied Liberal Arts at UCLA from 1993 to 1995. Her educational foundation is complemented by her skills in category analysis and broker management, which she applies in her current role.
Skills in the Organic Food Industry
M. Francisca Ayala possesses a range of skills that are essential in the organic food industry. She is adept at category analysis and broker management, which contribute to effective product coordination and retail merchandising. Her expertise in health and wellness education is integrated into her sales presentations and customer relations strategies. Ayala utilizes agile skills to adapt to the fast-moving demands of the organic food sector, ensuring that she remains responsive to industry changes and consumer needs.