Niki Haugh
About Niki Haugh
Niki Haugh serves as the Promotions Marketing Program Manager at Organic Valley, where she has worked since 2019. With a background in marketing and communications, she has held various roles within the company since 2007, contributing to marketing strategies and community-focused initiatives.
Work at Organic Valley
Niki Haugh has been employed at Organic Valley since 2019, currently holding the position of Promotions Marketing Program Manager. In this role, she is responsible for leading the coordination of printed marketing assets, which includes strategy, creative development, and distribution. Haugh has also played a significant role in managing a comprehensive cooperative coupon program, overseeing its strategy, budgeting, and reporting in both print and digital formats. Prior to her current position, she served as Promotions Marketing Coordinator from 2016 to 2019 and as Marketing Administrative Assistant from 2012 to 2016, contributing to various marketing initiatives throughout her tenure.
Previous Experience in Marketing
Before joining Organic Valley, Niki Haugh worked at Lee Enterprises as an Advertising Sales Representative from 2002 to 2007. Her experience in sales and marketing roles spans over a decade, with significant contributions at Organic Valley in various capacities, including Sales Support Coordinator from 2007 to 2012. This diverse background has equipped her with a comprehensive understanding of marketing strategies and consumer engagement.
Education and Expertise
Niki Haugh earned her Bachelor of Science (B.S.) degree in Marketing/Communication Studies from Winona State University, where she studied from 1998 to 2002. Her educational background provides a solid foundation for her career in marketing, enabling her to develop effective promotional strategies and campaigns. Haugh's expertise includes coordinating consumer co-promotions and cause marketing programs, which enhance business partnerships and benefit the community.
Key Responsibilities and Projects
In her role at Organic Valley, Niki Haugh has led the coordination of various marketing projects, including the development of printed marketing assets and point-of-sale materials. She has collaborated with multiple marketing sub-departments to integrate new product launches and consumer campaigns, ensuring a cohesive approach to marketing initiatives. Her ability to manage both print and digital formats for marketing efforts demonstrates her versatility and commitment to maximizing impact.