Robert Clovis Siemon
About Robert Clovis Siemon
Robert Clovis Siemon serves as the Senior Manager of Video & Photography at Organic Valley, where he has significantly contributed to various marketing campaigns and innovative video strategies since 2021. With a background in broadcasting and filmmaking, he has a history of leading successful initiatives and enhancing engagement across multiple media platforms.
Current Role at Organic Valley
Robert Clovis Siemon serves as the Senior Manager of Video & Photography at Organic Valley, a position he has held since 2021. In this role, he oversees video production and photography initiatives, contributing to the company's visual storytelling efforts. Siemon's work focuses on enhancing the brand's presence through innovative video content strategies and creative consultation across various channels.
Previous Positions at Organic Valley
Siemon has held multiple roles at Organic Valley, including Video Content Coordinator from 2014 to 2015 and Video Marketing Manager from 2015 to 2021. During his tenure, he led significant campaigns such as 'Call Us Crazy,' a $14 million initiative, and 'Save The Bros,' which won an Effie award for its effectiveness in increasing sales by 170%. His experience in these roles has contributed to the company's marketing and communication strategies.
Education and Training
Siemon has a background in media and broadcasting, having studied TV & Radio Broadcasting at Madison Media Institute from 1999 to 2000. He also completed a program in Sound Engineering at ASM Media School from 2006 to 2007. His education has equipped him with the technical skills necessary for his roles in video production and marketing.
Innovations and Contributions
Siemon has been instrumental in implementing new technologies at Organic Valley, including 360 cam videos, live streaming, and virtual events. He has pioneered the early adoption of influencer marketing within the company and has developed comprehensive creative and communication standards, including food photography and on-farm shooting standards. His efforts have driven industry-leading engagement across social media platforms.
Experience Beyond Organic Valley
In addition to his work at Organic Valley, Siemon has experience as a Teacher of Filmmaking at National Geographic in 2004. This role allowed him to share his expertise in filmmaking and contribute to educational initiatives in Santa Marta, Magdalena, Colombia. His diverse experience in the media industry enhances his capabilities in video production and marketing.