Susan Riddle
About Susan Riddle
Susan Riddle is a Shopper Marketing Manager at Organic Valley, where she has worked since 2022. She has a B.S. in Business/Marketing from The University of Texas at Dallas and extensive experience in managing integrated marketing campaigns across various trade channels.
Work at Organic Valley
Susan Riddle has been serving as the Shopper Marketing Manager at Organic Valley since 2022. In this role, she focuses on developing and managing marketing strategies that enhance shopper engagement and drive sales. Her responsibilities include overseeing integrated marketing campaigns that span multiple trade channels, ensuring alignment with the company's objectives and brand values.
Education and Expertise
Susan Riddle earned a Bachelor of Science degree in Business/Marketing from The University of Texas at Dallas. Her educational background provides a solid foundation for her extensive experience in marketing. She possesses significant expertise in both client-side and agency-side marketing roles, which enhances her ability to create effective marketing strategies.
Background
Susan Riddle has a diverse professional background in marketing, having held various positions across multiple companies. She worked at JCPenney as a Senior Project Manager for ten years, followed by a role as Manager of Marketing & Innovation at Truco Enterprises, LP for one year. Additionally, she served as a Senior Marketing Manager at Brach's Confections for four years and briefly worked as an Account Specific Marketing Manager at Safe Catch in 2021.
Achievements in Marketing
Throughout her career, Susan Riddle has developed and managed integrated marketing campaigns across various trade channels. She specializes in creative and packaging development, which is a key component of her marketing skill set. Her experience includes syndicated data analysis and licensing, which contribute to her strategic approach in marketing initiatives.