Outside
Outside is a prominent company in the active lifestyle industry, housing over 20 leading brands and reaching more than 250 million people. It operates in over 30 locations and offers a range of services including the Outside+ membership, AI-powered adventure concierge, and various media platforms.
Services
Outside offers an array of services targeted towards active lifestyle enthusiasts. The Outside+ membership grants users unlimited access to content across their extensive network, along with on-demand access via Outside Watch. They have launched several platforms such as their AI-powered adventure concierge—Scout chatbot, as well as a self-service ad manager platform for advertisers. RUN, their new running media platform, caters specifically to running enthusiasts. The company is also notable for its sustainability initiatives and advanced product-testing facilities through the Outside Lab @ CU Denver.
Collaborations and Partnerships
Outside partners with industry-leading organizations for various initiatives. They have collaborated with notable brands like The North Face, Gatorade, Garmin, and Volkswagen for marketing and promotional campaigns. In addition, they have a strategic streaming partnership with USA Climbing and support various nonprofit organizations through platforms such as Find Your Good. Their sustainability efforts include the Gear Up Give Back program, aimed at recycling and donating used gear, and the Plastic Impact Alliance to reduce single-use plastic in the outdoor industry.
Innovations
Outside Interactive, Inc. is at the forefront of technological innovations in the active lifestyle sector. They have launched Scout chatbot, an AI-powered adventure concierge, and an ad manager platform for self-service advertising. The company has also stepped into the Web3 space with the launch of Outerverse, a major initiative featuring an NFT marketplace, creator platform, and loyalty tokens. These innovations demonstrate Outside's commitment to leveraging advanced technologies to enhance user experience and engagement.
Sustainability Commitment
Outside Interactive, Inc. is committed to becoming climate positive by 2030. They have achieved Green Business Bureau Platinum certification for their Boulder, Colorado headquarters, recognizing their efforts in sustainable business practices. Their initiatives include the Gear Up Give Back program, which focuses on recycling and donating used gear, as well as the Plastic Impact Alliance, aimed at reducing single-use plastic within the outdoor industry. These actions underscore their dedication to environmental sustainability and responsibility.
Acquisitions
Outside Interactive, Inc. has strategically expanded its portfolio through the acquisition of several brands. These include Pinkbike, Cycling Tips, Trailforks, and Fastest Known Time. These acquisitions enable Outside to broaden its reach and strengthen its position in the active lifestyle industry, providing diverse and specialized content to its users.