Tyler Gerber
About Tyler Gerber
Tyler Gerber is a founding team member and Head of Strategic Partnerships at OvationCXM, where he has worked since 2014. He has a background in financial services and has established key partnerships with major institutions.
Work at OvationCXM
Tyler Gerber has been a key member of the founding team at OvationCXM since 2014, serving as the Head of Strategic Partnerships. In this role, he has played a significant part in establishing strategic partnerships with major financial institutions, including KeyBank, Bank of America, and Capital One. His efforts focus on enhancing client servicing through innovative solutions, such as contextually-relevant service automation and knowledge delivery. Gerber also contributes to improving activation rates and reducing time to revenue achievement by ensuring the real-time delivery of relevant product and servicing content.
Previous Experience at MDC Partners
Before joining OvationCXM, Tyler Gerber worked at MDC Partners from 2011 to 2013. He began as a Digital Account Coordinator for seven months in Beverly Hills, California, before advancing to the role of Senior Analyst in Search Marketing for Financial Services in New York. During his time at MDC Partners, he gained valuable experience in digital marketing strategies and analytics, which he later applied in his roles at OvationCXM.
Experience at Mindshare
Tyler Gerber served as Sr. Manager for Financial Services & Commercial Banking at Mindshare from 2013 to 2014 in New York. In this position, he was responsible for managing client accounts and developing marketing strategies tailored to the financial services sector. His work contributed to the optimization of client servicing and marketing effectiveness within the industry.
Education and Expertise
Tyler Gerber studied at the University of Colorado Boulder, where he achieved a degree in Economics. His educational background provides a strong foundation for his expertise in strategic partnerships and financial services marketing. This knowledge has been instrumental in his career, particularly in his current role at OvationCXM, where he leverages economic principles to drive business growth and client engagement.
Professional Initiatives
In addition to his primary responsibilities, Tyler Gerber hosts the Standing Ovation Table Talk Journey Series alongside Tim Attinger. This initiative focuses on discussions relevant to the industry, fostering collaboration and knowledge sharing among professionals in the field. Through this series, Gerber contributes to the ongoing dialogue about best practices and innovations in client servicing and strategic partnerships.