Ovative Group
Ovative Group is an independent, digital-first media and measurement firm known for its Enterprise Marketing Return (EMR) metric and integrated services across various industries.
Services
Ovative Group offers integrated media, measurement, and consulting services. Their service suite includes digital-first media programs, omni-channel measurement, and customer, marketing, and measurement consulting. Additionally, Ovative Group provides media performance reporting with real-time, web-based dashboards that are refreshed daily. The company's consulting services encompass customer strategy and activation, marketing and media strategy, and measurement strategy and activation.
Enterprise Marketing Return (EMR)
Ovative Group has developed a metric called Enterprise Marketing Return (EMR) to measure and optimize media performance based on the incremental impact on the total business. This metric is aimed at evaluating media initiatives' contributions to enterprise sales, profit, and customer growth, offering a more comprehensive view of media performance.
MAP Tool
Ovative Group provides a unified marketing measurement tool called MAP. This tool combines Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to measure the incremental impact of marketing on enterprise performance. The MAP tool is specifically designed to optimize key business metrics such as sales, profit, and customer growth.
Proprietary MarTech Suite - Emrge
The company has developed a proprietary suite of MarTech products and services called Emrge. This suite includes tools for media planning, buying, and measurement, helping businesses manage and optimize their marketing efforts through advanced technological solutions.
Industry Focus
Ovative Group serves clients across a variety of industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods, Entertainment, Education, Food & Beverage, Travel, and Technology. The company's versatile approach allows them to tailor their services to meet the specific needs of different sectors.
Offices
Ovative Group has offices located in Minneapolis, New York, and Chicago. These strategic locations enable the company to better serve its diverse client base across different regions.
Awards and Recognition
Ovative Group has earned various accolades, including the Digiday Technology Award for Best Marketing Analytics Platform. The company has also been named a finalist for the 2024 Digiday Media Buying & Planning Awards, showcasing its excellence in media and measurement services.
Employee Development Program - ELEVATE
ELEVATE is Ovative Group's leadership and development program, offering formal and on-the-job learning opportunities. This program aims to foster employee growth and development, equipping team members with the skills and knowledge needed for career advancement.
Champions of Change Program
Champions of Change is an initiative by Ovative Group focusing on cultural agility education, equitable operating practices, charitable giving, and skills-based partnerships. This program underscores the company's commitment to social responsibility and fostering positive change in the community.