Padilla
Padilla builds, grows, and protects brands worldwide through public relations, advertising, digital and social marketing, investor relations, and brand strategy, with offices in major U.S. cities and a strong focus on corporate social responsibility and diversity.
Services
Padilla provides comprehensive services that span public relations, advertising, digital and social marketing, investor relations, and brand strategy. It serves industries such as agriculture, consumer, financial services, food and beverage, health, higher education, manufacturing, and technology. Additionally, Padilla offers specialized services through its divisions Joe Smith (brand consultancy), FoodMinds (food and nutrition affairs), and SHIFT (performance communications). The company also runs a 24/7 PR Crisis Hotline to manage urgent public relations issues.
Achievements
Padilla has received significant recognition for its contributions to the field. It has earned four PRSA National Anvil Awards and an In2 SABRE Award, and has been shortlisted for The People’s Telly Awards. These accolades underscore Padilla's expertise and effective strategies in public relations and communication.
Corporate Social Responsibility
Padilla demonstrates a strong commitment to social responsibility through various initiatives. It operates Padilla PluggedIn, a program focused on social impact, which is highlighted in an annual community report. The company's Diversity + Inclusion Day of Service honors Juneteenth and marks a significant increase in BIPOC employees by 71% from 2020 to 2022. Additionally, 65% of Padilla’s senior leadership roles are held by women. Padilla has provided strategic support to organizations such as Pillsbury United Communities and Pheasants Forever, and partnered with the U.S. Highbush Blueberry Council to raise $50K for No Kid Hungry.
Notable Campaigns
Padilla has executed several impactful campaigns. The company worked with the Agoro Carbon Alliance to enroll one million acres of farm and pastureland in conservation agriculture practices. A campaign for Prosciutto di Parma resulted in a 68% increase in sales over three months. Another integrated campaign increased U.S. sales and consumer preference for Norwegian salmon. These campaigns demonstrate the firm's ability to drive significant outcomes for its clients.
Employee Benefits
Padilla places high importance on employee welfare and offers a range of competitive benefits. These include comprehensive healthcare, generous PTO packages, donation matching, and milestone celebrations. The company fosters a supportive work environment that encourages employee satisfaction and engagement.