Mary Tarczynski
About Mary Tarczynski
Mary Tarczynski serves as the Principal and Client Solutions Lead at Parabolic, where she focuses on developing omnichannel shopper and B2B marketing strategies. With extensive experience in marketing roles at companies like Coca-Cola, Kraft Foods, and The Mars Agency, she specializes in enhancing brand positioning through innovative partnerships and data-driven insights.
Current Role at Parabolic
Mary Tarczynski serves as Principal and Client Solutions Lead at Parabolic, a position she has held since 2016. In this role, she leads the development of omnichannel shopper and B2B marketing strategies. Her focus includes integrating promotions throughout the shopper's journey and optimizing marketing return on investment. She collaborates with innovative MarTech solution providers to enhance brand positioning and communication.
Previous Experience in Marketing
Prior to her current role, Mary Tarczynski held several significant positions in the marketing field. She worked at Coca-Cola from 1993 to 2000 in various roles, including Sales Analyst and Field Marketing Manager. She then joined Kern's Beverages, LLC as Director of Marketing from 2004 to 2006. Following that, she spent five years at The Mars Agency, serving as Vice President for the Safeway Channel and later as Senior Vice President/General Manager for MARS Oakland.
Educational Background
Mary Tarczynski earned a Master’s Degree in Marketing Research from the University of Georgia's Terry College of Business. She also holds a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication from the University of Florida. Her educational background supports her expertise in creating data-driven marketing strategies and partnerships.
Professional Involvement and Partnerships
Mary Tarczynski is actively involved in sponsorship activities with Naturally Bay Area. She has a passion for creating value-added partnerships and focuses on optimizing shopper marketing ROI. Her expertise includes integrating promotions and amplifying them through satisfied customers, which reflects her commitment to enhancing brand engagement.
Specialization in Marketing Strategies
Mary Tarczynski specializes in developing growth through culturally relevant ideas and partnerships. She has a strong focus on business applications for emerging technologies, which informs her approach to shopper marketing. Her work emphasizes the importance of data-driven strategies in achieving marketing objectives.