Daniel Nieves
About Daniel Nieves
Daniel Nieves serves as the Director of North America GTM at Parloa and is a Co-Founder of La Cala Presents. With a decade of experience in SaaS Go-To-Market strategies, he has played a significant role in scaling companies like Celonis.
Work at Parloa
Daniel Nieves serves as the Director of North America GTM at Parloa, a position he has held since 2023. In this role, he focuses on expanding Parloa's market presence in North America. His extensive experience in SaaS Go-To-Market strategies is instrumental in shaping the company's approach in the region. As the first North American hire at Parloa, he is responsible for developing foundational strategies that drive growth and establish the brand in a competitive market.
Previous Experience at Celonis
Before joining Parloa, Daniel Nieves worked at Celonis for a total of seven years, holding two key positions. He began as the first North American hire and Account Executive from 2016 to 2020, where he played a crucial role in the company's growth. He later advanced to the position of Sr. Strategic Account Executive from 2020 to 2023. During his tenure, he contributed significantly to scaling Celonis from a $40 million valuation to a $1 billion valuation in just 14 months and helped the company achieve a $13 billion valuation.
Experience at SAP
Daniel Nieves worked at SAP as an Account Executive from 2013 to 2016. His role involved engaging with clients in the Greater New York City Area, where he developed skills in sales and account management. This experience laid the groundwork for his later success in SaaS sales and Go-To-Market strategies.
Education and Expertise
Daniel Nieves holds a Bachelor of Business Administration from La Salle University, where he studied Marketing, Computer Business Applications, and Information Technology. His educational background provides a strong foundation for his career in technology and sales, particularly in the SaaS sector. He has over a decade of experience in developing and executing Go-To-Market strategies, which he applies in his current role at Parloa.