Peer39
Peer39 offers advanced contextual data solutions for advertisers, providing analytics and tools for campaign performance, quality, and suitability across various digital platforms.
Services
Peer39 offers advanced contextual data solutions for advertisers. Its services include analytics for campaign performance, quality, and suitability across web, CTV, mobile app, and online video placements. Additionally, Peer39 provides tools for planning and customization of contextual strategies, custom category building, and deploying them to any DSP for diverse environments including CTV, web, OLV, and mobile apps. The company also offers a contextual data marketplace featuring cookie-free categories, pre-bid contextual categories, and advanced analytics broken down by various dimensions.
Products
Peer39 provides several products including a contextual data marketplace, advanced contextual data solutions, brand suitability controls aligned with the GARM Brand Suitability Framework, and a platform for building custom contextual categories. This platform supports creating categories with up to 10,000 keywords or URLs per category. The company also offers pre-bid programmatic resource guides and a glossary of terms related to contextual advertising and targeting.
Innovation in Contextual Advertising
Peer39 is noted for having invented the category of pre-bid, cookieless data, initially focusing on semantic-based contextual categories. The firm's advancements include providing contextual connected TV (CTV) solutions, pre-bid contextual categories purpose-built for CTV environments, and analytics tools designed to measure and improve ad performance with modern metrics like attention and viewability. Peer39's platform supports insight-driven ad strategies that offer high scalability and precision.
Analytics and Performance Metrics
Peer39 provides an array of analytics tools and metrics to understand and enhance advertising performance. Its solutions include detailed insights across more than 150 data dimensions for CTV, display, web, and keywords. The company offers precise analytics for CTV campaigns, including data segmented by channel, show, and content genre. Modern performance metrics such as attention and viewability are also available, helping advertisers optimize their ad strategies.