Cara De Salvo
About Cara De Salvo
Cara De Salvo is the Marketing Lead at Perpay Inc., where she has worked since 2021. She has extensive experience in marketing and account management, having held positions at notable companies such as Refinery29 and Qurate Retail Group.
Current Role at Perpay
Cara De Salvo serves as the Marketing Lead at Perpay Inc. since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing the company's visibility and engagement within the consumer finance sector. She has been instrumental in establishing Perpay as a household name, contributing to the company's growth and outreach efforts. Her leadership supports a community of over 5 million members, focusing on innovative marketing solutions.
Previous Experience in Marketing
Cara De Salvo has a diverse background in marketing and account management. She worked at Young & Rubicam as an Account Management Intern in 2014 for two months. She then joined iCrossing, where she served as an Assistant Media Planner from 2015 to 2016 and later as a Media Planner from 2016 to 2017. At Refinery29, Inc., she held multiple roles, including Account Manager for US Fashion and Retail from 2017 to 2018, Associate Director of Client Services in 2019, and Manager of Client Services from 2018 to 2019.
Role at Qurate Retail Group
At Qurate Retail Group, Cara De Salvo worked as Marketing Manager for Performance Partnerships (QVC & HSN) from 2019 to 2021. In this position, she focused on developing marketing strategies that enhanced performance partnerships, contributing to the overall marketing efforts of the organization.
Educational Background
Cara De Salvo studied Business Administration with a focus on Marketing at the University of Richmond, where she earned a Bachelor of Science (B.S.) degree. Additionally, she studied Business Administration at Università Bocconi, further enhancing her knowledge and skills in the field of marketing and business.
Contributions to Credit Building Initiatives
Cara De Salvo has been involved in initiatives at Perpay that have led to significant improvements in credit scores for members. Her efforts contributed to an average credit score increase of over 35 points for Perpay members. She also played a key role in the launch of Perpay+, a product designed to help members build credit through shopping.