Perpetua
Perpetua's retail media optimization software enhances ad performance and drives growth for businesses on platforms like Amazon and Walmart, offering features such as marketplace advertising optimization, video advertising, and market intelligence reporting.
Perpetua Services
Perpetua specializes in retail media optimization software aimed at enhancing ad performance and driving incremental growth across various marketplaces. The platform supports advertising on Amazon, Walmart, and other major marketplaces. Key features include marketplace advertising optimization, display advertising, video advertising, and market intelligence reporting. The software offers robust enterprise-level reporting to measure the impact of advertising spend across multiple channels and marketplaces.
Perpetua Products
Perpetua's flagship product is its advertising optimization software, designed to automate campaign creation, execution, and optimization based on strategic objectives. The software features customizable, conversion-based bidding algorithms aimed at maximizing ad spend efficiency while keeping campaigns active. Additional offerings include an Amazon PPC Benchmarker tool, which provides actionable insights and performance metrics. Other notable features include automating PPC campaigns, keyword management, bid automation, and share of voice tracking.
Perpetua Company History
Perpetua has established itself as a leader in retail media optimization, as evidenced by its nine consecutive recognitions as a Leader on G2. The company serves a global client base with office locations in Portsmouth, Toronto, Tokyo, London, Shanghai, São Paulo, and Berlin. Perpetua has recently partnered with Sellics to further enhance eCommerce advertising capabilities.
Global Presence of Perpetua
With office locations in Portsmouth, Toronto, Tokyo, London, Shanghai, São Paulo, and Berlin, Perpetua has a strong global presence. This extensive network supports its mission to empower anyone selling online with advanced advertising tools and strategic frameworks.
Perpetua Resources and Support
Perpetua offers a variety of resources to assist users, including a blog, Ad School, Help Center, and videos. The platform provides white-glove onboarding and ongoing support for partners, featuring personalized training and strategic account success frameworks designed to streamline workflows for agencies. These resources aim to enhance user understanding and application of Perpetua's software tools.