Picnic
Picnic is a technology-driven grocery delivery company known for its cost-effective and sustainable delivery model.
Services
Picnic provides online grocery delivery services. Customers can order groceries through the company's app or website. Once an order is placed, Picnic delivers the groceries directly to the customer's doorstep using electric vehicles. The service aims to offer convenience, a wide range of products, and competitive prices.
Founders
Picnic was founded by Michiel Muller, Joris Beckers, Frederik Nieuwenhuys, and Bas Verheijen. These individuals brought together their expertise in retail, logistics, and technology to create an efficient and innovative online grocery delivery service. Their combined backgrounds have been pivotal in establishing Picnic's operational framework and strategic direction.
History
Picnic was launched in 2015 in the Netherlands. Since its inception, the company has expanded its services to multiple cities across the Netherlands and beyond, continuously increasing its customer base. The use of electric vehicles for delivery and a focus on optimizing the supply chain have been fundamental aspects of Picnic’s business model from the start. The company’s emphasis on sustainability and efficiency has facilitated its growth in the competitive online grocery market.
Sector
Picnic operates within the online grocery delivery sector. This sector is characterized by providing consumers with the convenience of ordering groceries online and having them delivered to their homes. Picnic differentiates itself by using electric vehicles for delivery, which aligns with growing consumer demand for environmentally friendly options. The sector is marked by intense competition, with multiple players striving to offer the best combination of price, convenience, and service quality.