Pier
Pier is the first digital insurance company in Brazil, offering national coverage for car and cell phone insurance with instant claim reimbursements and app-based policy management.
Services
Pier offers comprehensive insurance services for both cars and cell phones, providing national coverage. Their insurance policies are managed entirely through their app, allowing users to handle their policies easily and efficiently. Pier’s car insurance includes coverage for theft, total loss, partial damage, third-party damage, and natural disasters. For cell phones, the coverage extends to theft, simple theft, and qualified theft. Both types of insurance policies feature instant reimbursement processes and can be canceled at any time without penalties.
History
Pier is recognized as the first digital insurance company in Brazil. Initially focusing on leveraging innovative technology to disrupt the insurance market, the company has seen rapid growth. It has gained authorization from SUSEP under processes 15414.617775/2022-48 for cell phone insurance, and 15414.617774/2022-01 for car insurance. Pier has already paid out R$12 million in reimbursements to its members, with a record fast reimbursement time of just 11 seconds.
Products
Pier’s primary products are its car and cell phone insurance policies. Their car insurance covers theft, total loss, partial damage, third-party damage, and natural disasters, as well as offering 24-hour assistance services including towing, locksmith, tire change, and fuel delivery. However, it does not cover accessories installed in the vehicle or provide a replacement car. Cell phone insurance covers theft, simple theft, and qualified theft, but not physical damage, loss, or incidents outside Brazil. New customers receive a 20% discount on the first month's premium.
Customer Satisfaction
Pier has been well received by its customers, boasting a rating of 4.5/5 on Facebook based on over 300 reviews. This positive reception is likely attributed to their user-friendly app, instant reimbursements, and flexible policy management. Customer service is further enhanced with a dedicated phone line for members in Rio Grande do Sul.
Recognition and Media Coverage
Pier has gained national attention through features in well-known media outlets including PEGN, GloboNews, UOL, Terra, and Folha. Such media coverage underscores the company’s innovative approach and growing influence in the insurance sector.