Piggy
Piggy is a fintech company based in Mumbai, India, specializing in asset management and financial services. It offers a platform for mutual fund investments, custom savings goals, and spend analytics, targeting the Indian market.
Company Overview
Piggy, founded in 2016, operates within the Fintech industry, specifically in asset management. With headquarters in Mumbai, Maharashtra, and a significant presence in Bengaluru, Karnataka, Piggy has established itself as a small yet innovative firm in the financial services sector. As a part of Y-Combinator’s S17 batch, Piggy targets the Indian and South Asian markets, providing a versatile investment platform available on both Android and iOS.
Core Services
Piggy offers a comprehensive range of financial services focused on mutual fund investments. Users can invest in any mutual fund in India with just a few clicks and track their existing investments without paying commissions to middlemen for higher returns. Additionally, Piggy’s platform provides specialized features such as Piggy Pots for custom savings goals, spend analytics to track money flow, and a mechanism for rounding up spare change from transactions to invest in a diversified portfolio.
Special Features
Piggy’s unique features distinguish it within the fintech landscape. The Piggy Pots function allows users to create and save for custom savings goals effortlessly. Spend analytics offers detailed insights into users' spending habits, helping them manage their finances better. Additionally, Piggy's round-up feature invests users' spare change from transactions into a diversified investment portfolio, making it easy to save and invest simultaneously.
Target Market
Piggy primarily targets the Indian market for mutual fund investments, catering to users who seek a seamless and commission-free investment experience. With a focus on India and the broader South Asian region, Piggy provides easy and efficient financial solutions aimed at transforming traditional investing into a more accessible and user-friendly process.
Platform Availability
Piggy’s investment platform is accessible on both Android and iOS devices. This ensures that users can manage their investments, track their financial activities, and utilize Piggy's unique features on the go. The mobile-friendly approach aligns with the company’s goal of making financial management straightforward and convenient for its target audience.
