Pinsight Media
Pinsight Media, now a part of InMobi, specializes in data-driven advertising and mobile app development, offering solutions like ID Suite and Pinsight Personas to enhance user engagement and monetization.
Services
Pinsight Media offers a range of services designed to enhance mobile user experiences and engagement. Their solutions include the ID Suite, Pinsight Personas, and on-device performance tools. These services leverage carrier-level mobile data, verified demographic data, and behavioral attributes. They provide custom audiences on various buying platforms, offering advertisers robust options for targeting and engagement. Additionally, Pinsight Media offers on-device monetization and app discovery solutions designed to reach users through data-driven analysis.
History
Pinsight Media was acquired by InMobi and formed a partnership with its former parent company Sprint, creating a significant advertising entity. Located at 100 E 7th St., Suite 400, Kansas City, Missouri 64106, this acquisition aimed to bolster the combined capabilities of data-driven advertising solutions. The collaboration is intended to help brands, publishers, and carriers maximize revenue and engagement through a comprehensive suite of services.
Products
Pinsight Media develops mobile apps under the OneLouder brand. Some of their popular apps include 1Weather, a weather forecasting app; BaconReader, a Reddit client; and TweetCaster, a Twitter client. These apps demonstrate the company’s commitment to creating engaging mobile experiences. They utilize a diverse portfolio of app distribution and discovery solutions to continuously improve user engagement and satisfaction.
Advertising Solutions
Pinsight Media employs data-driven advertising solutions that leverage carrier-level mobile data. This data includes verified demographic information and behavioral attributes, which helps in creating custom audiences for targeted advertising on various buying platforms. Their focus is on aiding brands, publishers, and carriers in maximizing their revenue and engagement through innovative and performance-oriented advertising tools.
Location
Pinsight Media is headquartered at 100 E 7th St., Suite 400, Kansas City, Missouri 64106. This location serves as the central hub for their data-driven advertising efforts and the development of their app solutions under the OneLouder brand.